|
SkyMall is a specialty publishing firm headquartered in Phoenix, Arizona,〔(【引用サイトリンク】title=Contact Us )〕 best known for once publishing a self-titled in-flight publication, ''SkyMall'', that at one point had an annual circulation of approximately 20 million copies distributed in airplane seat pockets. At one point it reached 88% of US airlines passengers. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com. In January 2015 the company filed for Chapter 11 bankruptcy protection. In April 2015 it was purchased in bankruptcy court by C&A Marketing. == History == SkyMall, Inc. was founded in 1990 by Bob Worsley, Alan Lobock, Matthew Del Bianco, and Graham Alcock.〔(【引用サイトリンク】 About SkyMall )〕 Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery.〔 Same-day delivery required SkyMall to operate its own warehouses near select airports.〔 Shortly after launching, the company purchased contracts from another company that allowed it to offer catalog merchandise to travelers flying U.S. air carriers. This move, which did not receive the support of all of the founders, required a significant shift in SkyMall's focus and operations, ultimately forcing the company to abandon same-day delivery and nearly bankrupting it. The company now offers goods from other companies' catalogs for drop-ship to the customer via third-party transport firms. Since 1999, SkyMall ownership has "bounced around among several private-equity companies",〔 including by Najafi Companies, the largest private equity firm in Arizona in 2012. In 2009 SkyMall's website "generated approximately $80.5 million in revenue", making it the 185th largest e-commerce website by revenue.〔 On May 17, 2013, SkyMall merged with Xhibit Corp, described as a new "marketing software and digital advertising company that trades on an 'over-the-counter' exchange where equity shares of small companies can be bought and sold".〔 On January 22, 2015, SkyMall, LLC and several affiliated companies, including its parent company Xhibit Corp., voluntarily filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the District of Arizona.〔(【引用サイトリンク】title=SkyMall Orders Up a Bankruptcy Filing )〕 On April 1, SkyMall was purchased out of bankruptcy court by C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall."〔(【引用サイトリンク】url=http://arstechnica.com/gaming/2015/05/company-buys-skymall-for-1-9-million-will-make-dramatic-changes/ )〕〔(【引用サイトリンク】 title=Still Need A Lawn Yeti? Good News — SkyMall May Be Cleared For Relaunch )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SkyMall」の詳細全文を読む スポンサード リンク
|